we make your brands more immune to retail competition
we fulfil your product innovation funnel smartly
we make your brands healthier in every shop environment
we create FMCG product innovations faster
we make your brands more immune to retail competition
we fulfil your product innovation funnel smartly
we make your brands healthier in every shop environment
we create FMCG product innovations faster
How do we do it?
Diagnostics
Discover our 7 brand investigation tools that are cutting-edge solutions in retail performance analysis. Let us lead you to successfully addressing all the invisible retail issues, such as: packaging standout, in-shop exposition, product innovation funnel or future portfolio planning. We will foster your brand growth and make your product win on shelves – fast, cost-efficiently, exceeding your expectations.
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explore brand tools
Knowledge
The true quality comes from experience and ethics. Our company was founded in London, in 1972, and as such is the longest operating branding agency in Europe. Our KPIs are the proof of our high standards. They confirm our steady and outstanding performance. That is why we are a pitch-free zone.
explore brand tools
Work
We create smart design that evokes high purchase intent. Our propositions definitely win over competitors’ designs in terms of on-shelf standout. We push brands to sales growth by all manner and means.
See few examples here. Need more? Contact us directly to select more from few thousands of projects completed so far.
explore brand tools
Design Services
Our design services offer strategic focus on 360-degree packaging challenges. We investigate your supply chain inside out. We don’t deliver empty brand vision promises, or “strategy bullshit”. We only provide down-to-earth and effective solutions, supported by our Integrated DesignTM approach. Follow our forward-thinking attitude, arm in arm with the CEO and senior brand owners. How could we help your brand?
explore brand tools
Locations
We have worked on dozens of markets on 3 continents: from South Africa and Congo, through the Middle East, to the independent post-Soviet countries, the economically-advanced Western Europe states and the ever-growing markets of Central Europe.
Our intellectual and operational agility can cost-efficiently turn brand and packaging design into commercial success on any market.
explore brand tools
Sustainability
Together with our Greenovation™ Centre in Germany we help brands go through eco‑transformation and reach a sustainable packaging supply chain. We can’t promise you the “hurrah” effect, instead we deliver the uber‑rational and technically-responsible adaptations, focusing on a thorough overall view. How we could help your brand?
explore brand tools
Diagnostics
Discover our 7 brand investigation tools that are cutting-edge solutions in retail performance analysis. See our Diagnostics for Brand Growth:
Design Audit ™
No research company can provide more accurate results than Design Audit™. The tool converts visible and concealed exposure issues into a specific corrective plan, taking into consideration category management, trade marketing and brand communication.
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Design Audit TM”]
NPD Ideation ™
It accelerates the joint efforts of the Marketing, Trade, Insights, Supply Chain and R&D teams and facilitates a coherent new product proposition, avoiding the traditional, linear processes. Ask us about the Wow Factor!
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”NPD Ideation TM”]
Syncretics ™ Workshop
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Syncretics TM Workshop”]
Shopper Inspector ™
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Shopper Inspector TM”]
Design Talks ™
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Design Talks TM”]
Visual Planning™
Visual Planning™ improves the efficiency of complex portfolio management and provides a strategic “helicopter view” on the current and future product ranges.
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Visual Planning TM”]
Opportunity Mapping ™
It helps materialise, visualise, structure and plan initial visions and create a product portfolio strategy, using the techniques comprehensive to employees from different departments and specialists from various fields.
Want to now more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Opportunity Mapping TM”]
Knowledge
The true quality comes from experience and ethics. Our company was founded in London, in 1972, and as such is the longest operating branding agency in Europe. Our KPIs are the proof of our high standards. They confirm our steady and outstanding performance. That is why we are a pitch-free zone.
Work
We create smart design that evokes high purchase intent. Our propositions definitely win over competitors’ designs in terms of on-shelf standout. We push brands to sales growth by all manner and means.
See few examples here. Need more? Contact us directly to select more from few thousands of projects completed so far.
Design Services
Our design services offer strategic focus on 360-degree packaging challenges. We investigate your supply chain inside out. We don’t deliver empty brand vision promises, or “strategy bullshit”. We only provide down-to-earth and effective solutions, supported by our Integrated DesignTM approach. Follow our forward-thinking attitude, arm in arm with the CEO and senior brand owners. How could we help your brand?
Locations
We have worked on dozens of markets on 3 continents: from South Africa and Congo, through the Middle East, to the independent post-Soviet countries, the economically-advanced Western Europe states and the ever-growing markets of Central Europe.
Our intellectual and operational agility can cost-efficiently turn brand and packaging design into commercial success on any market.
Sustainability
Together with our Greenovation™ Centre in Germany we help brands go through eco‑transformation and reach a sustainable packaging supply chain. We can’t promise you the “hurrah” effect, instead we deliver the uber‑rational and technically-responsible adaptations, focusing on a thorough overall view. How we could help your brand?
see more
explore brand tools
Knowledge
1
+
years
of branding and retail experience
1
+
branded packaging
we have created
1
+
markets
our projects have been launched on
1
+
brands
international and local brands we have been working for
We are here
Founded in London in 1972, we are global creative partner at Gundlach Holding, a sustainable packaging services group, established in Germany 175 years ago.Founded in London in 1972, we are global creative partner at Gundlach Holding, a sustainable packaging services group, established in Germany 175 years ago.
Warsaw
is where we run
our operations from
London
is where we were
founded in 1972
Dubai
is where we have client service and production allies
Bielefeld
is where we located
our sustainability centre
Zurich
is where we cooperate
with a sales partner
Our diagnostics for brand growth
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Design Audit TM”]
Design AuditTM
evaluates a category in-store exposition and brand packaging from the customer’s perspective. It helps assess the current situation of your products’ portfolio – it identifies strengths and weaknesses of branding and packaging design. This merciless audit delivers thorough analysis of your product’s in-shop brand standout.
No research company can provide more accurate results than Design Audit™. The tool converts visible and concealed exposure issues into a specific corrective plan, taking into consideration category management, trade marketing and brand communication.
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”NPD Ideation TM”]
NPD IdeationTM
is the tool that outsources your company’s product innovations. It helps create the innovation funnel, providing fresh and insightful new product ideas. The service is based on our own unique methodology, applicable to all FMCG categories and most of the markets.
It accelerates the joint efforts of the Marketing, Trade, Insights, Supply Chain and R&D teams and facilitates a coherent new product proposition, avoiding the traditional, linear processes. Ask us about the Wow Factor!
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Syncretics TM Workshop”]
SyncreticsTM Workshop
is a strategic workshop designed to create uniform solutions. It eliminates the “I-wasn’t-there” mindset. The tool makes it possible to combine contradictory beliefs and develop a joint plan, disregarding the classic, linear methods.
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Shopper Inspector TM”]
Shopper InspectorTM
brings together qualitative assessment of the difficult to measure promotional expositions features, in-shop stands, secondary packaging and all other in-retail brand activations. Our experts assess and quantify in-shop expositions according to the 6 Core Effectiveness Factors.
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Design Talks TM”]
Design TalksTM
is a modular seminar on the role of the design in a marketing mix. It inspires brand owners to innovate their products and helps create more efficient packaging design projects. The tool discloses design tricks to non-designers and teaches clients how to demand more from agencies. Design Talks™ requires zero theory, it’s all pure practise.
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=”Visual Planning TM”]
Visual PlanningTM
focuses on brand architecture, re‑positioning and restructuring of assortment. It helps stakeholders reach an agreement through visualisation of their assumptions and conceptions regarding the product portfolio structure, especially the taxonomy of subsegments and product variants.
Visual Planning™ improves the efficiency of complex portfolio management and provides a strategic “helicopter view” on the current and future product ranges.
Want to know more?
Contact us!
[ht-ctc-chat style=7 pre_filled=””]
Opportunity MappingTM
focuses on developing future assortments basing on global consumer trends. It delivers a road map for long-term brand development and delves into the areas that are typically under the marketers’ and CEO’s radars, but also aims far beyond…
It helps materialise, visualise, structure and plan initial visions and create a product portfolio strategy, using the techniques comprehensive to employees from different departments and specialists from various fields.
[ht-ctc-chat style=7 pre_filled=”Opportunity Mapping TM”]
Want to know more?
Contact us!
Work
TropicanaPepsiCo
RaffaelloFerrero Europe
Carlsberg ExportCarlsberg UK
AhavaDead Sea Laboratories
DunhillBAT Global
FrugoFoodcare
more work here
Brands
Contact Us
[ht-ctc-chat style=7 number=+48604499950 pre_filled=””]
Slawek Kluziak
(스와벡 클루쟉)
CEO | Global Branding Director
EU: +48 604 499 950
UK: +44 7408 853 474
E: slawek.kluziak@sieberthead.com
[ht-ctc-chat style=7 number=+48602747800
pre_filled=””]
Krzysztof Przykorski
(크쉬스토프 프쉬코르스키)
Chief Operating Officer
EU: +48 602 747 800
E: krzysztof.przykorski@sieberthead.com
Rebranding
Benefits of rebranding. How to make iconic branding work for a new competitive advantage?
Many established brands with a long tradition and trusted brand equity face increasing competition from new entrants, startups and challengers extending their product ranges. Armed withiconic branding, trademarks, and intellectual property, established brands often feel they can’t opt for a completely new image as part of their marketing strategy. But what could be the benefits of a re-design for competitive advantage?
Rebranding and new brand positioning
Quite often established brands face the issue of either too narrow target groups, or changing consumer habits and preferences within their previously safe and secure markets, or even struggle to incorporate new acquisitions into their positioning. Losing ground in once dominated segments can of course be averted and even turned around by using iconic branding andbrand equity for new brand positioning and opening up for new consumer groups. Benefitting from a trusted brand with a dash of re-design and a rebranded offering enables marketers to enter segments confidently and with more success in sight. New brand positioning through re-design can also help shape the perception of the brand in the eyes of existing consumers.
Rebranding for reinvigorated marketing strategy
In some cases, working with iconic branding and established brand identity can restrict creativity and opportunities, or even lead to certain weariness in how the brand is perceived. Logo re-design, pack remakes, and a new, rebranded image, if handled well, can inject excitement into the company and its customers alike. A new image with strong brand equity makes for an excellent starting point for an exciting marketing strategy aimed at novelty-seeking customers. Rebranding in itself can be a good marketing opportunity, as established, well-known brands often prefer to stick to their guns, making each small tweak an unexpected move.
Rebranding for better brand architecture and portfolio segmentation
With increasing competition, consumers are spoiled for choice more than ever. On the other hand, they’re often attracted to what’s new and exciting, so newcomers in general benefit from acompetitive advantage. Consumers used to seeing the same, old, trusted brand may stop appreciating its benefits which, even if the product is in fact better than the competition, pale in comparison to the enticing novelty of new market entrants. Rebranding can help fight this effect. Better product differentiation can be achieved through logo re-design and pack remakes, as well as rebranded visual equity. Combining trust in iconic branding with excitement around the new image helps with differentiation and wins customers making decisions at the shelf. Rebranding an iconic brand isn’t easy. On one hand, marketers have to keep in mind the trust and familiarity of regular consumers, but on the other hand they have to think of sustaining theircompetitive advantage. Logo re-design, new visual equity, or pack remakes are interesting options, but ultimately the sales before and after the re-design have to justify the changes. This is why here at SiebertHead we would advise against rebranding just for the sake of it – a decision to rebrand the icon has to be holistic.