Dead Sea Laboratories tasked SiebertHead with the strategy, naming, positioning and structural and graphic design, of a revolutionary anti-wrinkle, anti-ageing cosmetics range under Ahava name.
New branding alludes to a geological section and the image evokes the Dead Sea environment, the seascape or mineral strata from which the essential skin care nutrients are derived. The result was to ground the brand and its portfolio from the Dead Sea. In other words, from the source…
There are few dozens of items in the total portfolio which (including jars, bottles, tubes and carton formats) is divided into the ranges Source, Men and Pure Spa. The design of each subline follows the same architecture as the Source core range, whilst achieving clear differentiation and standout through colour.
The brand is now launched into a wide selection of premium stores in Europe, the UK, the USA and Israel. We helped to transform Ahava brand from a local Israeli souvenir-like product into a global cosmetic brand with network of own branded shops in premium locations and value of the company estimated at 90 m USD.