In recent years, brand competition other than grocery own brand has significantly increased with ‘Innocent’ and others in the fruit juice and smoothies sector, therefore Tropicana needed a new bottle shape for a new range of lemonade products.

SiebertHead has created a structural design for a new single serve PET bottle
and extended that to be suitable for different sizes. The shape of the bottle
communicates fresh, natural and great taste whereas the size of the bottle has excellent shelf stand out and size impression versus key competitors.

NOTE: our portfolio in the beverages category and structural bottle design
consist of 50+ cases studies. Contact us directly if you need to review more! 

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