Total brand identity re-design for a local ‘cult’ drink brand. It consists of a new
brand icon, logotype re-vamping, label graphics re-design, launch of a brand first PET bottle structure and new brand strap-line creation: Follow your colour!. The project was aimed to make the brand more aligned with the lifestyle of the socalled ‘Peter Pan’ generation – rebelian youngsters who will never grow up.
NOTE: our portfolio in the beverages category consist of 50+ cases studies.
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