Raffaello
- Client: Ferrero Europe
- Category: confectionery
- Project Type: total re-branding & innovation
- Service: graphics, NPD’s, structural design
We have maintained the brand identity values i.e. the colour, romance, elegance and its feminine character. Through reviving and giving some spatial treatment to visual details we gave the brand a fresher look. The red bar was replaced by undulating, three-dimensional ribbon; we made the logo more tridiimensional and increased lettering legibility through replacing gold colour with dynamic red.
Raffaello maintains it’s leading position within the international portfolio of Ferrero brands. Our NPD structural design innovations, including the world-famous Rose Tube, Christmas Star and La Torte variants empowered Raffaello in various gifting segments and seasonal offers across Europe.
NOTE: our portfolio in the confectionery category consist of 75+ cases studies from 2 dozens of markets. Contact us directly if you need to review more!
