Dunhill
- Client: BAT Global
- Category: tobacco
- Project Type: global re-branding
- Service: brand icon + packaging graphic design
A global scale re-design. This project is based on the minimalist D-Button icon
embossed in silver, strongly contrasting with highly intense metallic colours of the packaging background. Dunhill’s design surprises with unpretentious elegance. It is a tribute to the highest quality tobacco and the summit of technical possibilities of modern printing.
In the tobacco industry, packaging has become the primary carrier of communication with consumers. Hence the excellence of brand design solutions is crucial for the impact of sales.
NOTE: our portfolio in the tobacco category consist of 50+ international cases studies. Contact us directly if you need to review more!
