Carlsberg Export
- Client: Carlsberg UK
- Category: beer
- Project Type: total identity
- Service: packaging graphic & structural re-design
We were appointed by Carlsberg UK to re-think mainstream Carlsberg Lager and premium Carlsberg Export, with the objective to raise their performance in a fiercely competitive environment. Our creative solution gave Carlsberg two strongly differentiated brands that share the unique heritage associated with the Danish brewer.
The re-designs assert each brand’s unique values with iconic use of colour and graphics, that enhance their appeal both to the traditional beer drinker and to the style conscious younger consumer. The project encompassed brand identity, packaging, and structural bar fonts.
NOTE: our portfolio in the beer category consist of 50+ cases studies from 2 dozens of markets. Contact us directly if you need to review more!
