A comprehensive project including an trends-based brand analysis, re-design ofbrand identity, development of packaging graphics for several product groupsunder the umbrella brand, Winterfresh, and the introduction of new products.
Winterfesh packaging graphics were rejuvenated and systematised throughestablishing a clear hierarchy of messages and creation of an “open system” forvisual communication. It allows for easy introduction of new flavours and forconsumers it enables simple navigation between different product options.
Winterfresh Brand Guidelines were developed to help the company maintainconsistent brand image across all markets in Europe.
NOTE: Our portfolio in the confectionery category consist of 50+ cases studies. Contact us directly if you need to review more!