Tyskie
- Client: SABMiller
- Category: beer
- Project Type: global re-branding
- Service: graphic and structural re-design
Tyskie is one of the Top 20 beer brands in the world. The new design combines nostalgia cues with minimal aesthetics thanks to the brand visual world being down to 2 essential elements (logo and crown icon) only in most of the touchpoints of visual communication: branding, graphics, primary and secondary packaging and POS materials.
As design consultants we have also conducted extensive research for branding effectiveness in modern trade that resulted with further design projects in order to improve Tyskie’s in-store and HoReCa visual communication.
NOTE: our portfolio in the beer category consist of 50+ cases studies from 2
dozens of markets. Contact us directly if you need to review more!
