Smakowita
- Client: Bunge Loders Croklaan
- Category: yellow fats
- Project Type: total re-branding
- Service: brand audit, re-design, TVC's
We have rebranded SmakoWita following our unique Integrated Design process that included a dozen of various strategic and design services. Scope of work was as follows: new brand positioning co-creation, mockups production for in-shop testing, 6 primary packaging design, NPD’s, secondary packaging, brand manual, promotional in-pack leaflets, TV campaign concepts and scenarios, TV music idea (ownable audio), brand slogan ‘Thanks, seeds!’, full TVC production supervision, outdoor advertising
Founded 1818, Bunge is the one of the world’s leading manufacturer of yellow
fats and veggie oils, while SmakoWita – one of their most valuable margarine
brands in the EU.
NOTE: our portfolio in the dairy and food categories consist of 120+ cases
studies from 2 dozens of markets. Contact us directly if you need to review more!
