Milano
- Client: GTI Dubai
- Category: tobacco
- Project Type: global NPD branding
- Service: strategy, naming, design, digital
Development of a total product concept including: brand positioning and brand storytelling, communication platform, naming and packaging graphics, website design, web content and packaging video animations.
The creative idea is a theme of international travel and exploration of famous
destinations like New York, Paris, Geneva and London. The concept allows
consumers to interact with Milano’s fan-like packaging. Milano brand name was given by the client.
NOTE: our portfolio in the tobacco category consist of 50+ international cases studies. Contact us directly if you need to review more!
