Kujawski Premium
- Client: Bunge Loders Croklaan
- Category: edible oils & fats
- Project Type: portfolio re-structure
- Service: brand audit + graphic re-design
We have strategically restructured Kujawski premium oils portfolio by separating health-oriented cold-press offer from flavour boosters brining both the logotype and label graphic fresh look.
SiebertHead’s Design AuditTM was used as analytical tool to set up project KPI’s. Finally new primary and secondary packaging design gave Kujawski stronger on-shelf standout against competitors.
Kujawski is one of the most successful FMCG brands in Poland, the indisputable leader of mass-market vegetable oil category. Its portfolio consists of few dozens of products.
NOTE: our portfolio in the food categories consist of 80+ cases studies from 2 dozens of markets. Contact us directly if you need to review more!
