Within this visual harmonisation concept, we created local equivalents of Cup-a-Soup for dozen of markets of Central Europe with respect to local market situation and recipes.

Appetite appeal is boosted from the graphics through more realistic and dynamic presentation of the ingredients and the green cup as the hero. Strategically the green colour dominates in order to differentiate from Nestle’s Maggi – the core competitor.

NOTE: our portfolio in the food category consist of 120+ cases studies. Contact us directly if you need to review more! 

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the visual harmonisation reach: 266 mln potential consumers

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