Eleplant
- Client: Bunge
- Category: Yellow Fats
- Year: 2022-2023
- Country: Europe
Established in the year 1818, Bunge is a top manufacturer of yellow fats and vegetable oils for both retail and B2B sectors worldwide. Their brand portfolio includes various local names, with Eleplant being their inaugural global B2C brand. This vegan butter offers exceptional flavour and was launched in regions such as Scandinavia, Western, and Central Europe.
As the innovation project architect, we have planned and supervised full go-to-market process, provided the client with strategic analysis, EU brands and retail audits, brand naming and identity creation, packaging design, print technology advice, global brand manual, point-of-sale materials design, brand communication consulting and trademark guidance.
