EFES Pilsen
- Client: Efes Breweries
- Category: beer
- Project Type: global re-branding
- Service: structural and graphic identity & packaging
The Efes brand re-design is a story of 360 degree branding – the full integration of visual communication within a brand. Efes is 8th beer brand in Europe and is sold in over 50 markets around the world, and is produced by one of the 12 largest breweries in the world.
The result of our work is a modern, cosmopolitan image of the brand, including specificity of non-standard markets – such Eastern Europe and the Arab countries – but also deeply rooted in the Turkish tradition. Efes has 80% market share of the Turkish beer market where it is regarded as a symbol of national pride.
SiebertHead’s project included artwork for the new brand, labels and can graphics, structural design of bottles and beer dispensers, design elements related to point of sale and sponsorship, design of bulk containers and promotion packaging dedicated to various markets in Europe and Asia.
NOTE: our portfolio in the beer category consist of 50+ cases studies from 2
dozens of markets. Contact us directly if you need to review more!
