Danio
- Client: Danone
- Category: dairy snacking
- Project Type: re-branding + portfolio strategy
- Service: in-store analysis, NPD's, graphic design
A comprehensive re-branding project for one of the most valuable Danone brands in Europe. The extensive scope of the project covered: an in-store design audit and brand stripping analysis, Syncretics™ strategic workshop, branding and design graphics for labels, pack structural design, portfolio management elements and the NPD concepts ideation based on future FMCG trends.
The project resulted with portfolio rationalisation, determined the dominant role of the new brand icon, improved brand and product on-shelf standout and allowed for new product launches e.g. Danio XXL, Danio Extra and limited editions. Approximately 25% of the allocated project budget was saved thanks to excellent client-agency understanding and high speed decision-making process with no harm to the final results.
NOTE: our portfolio in the dairy and food categories consist of 120+ cases
studies from 2 dozens of markets. Contact us directly if you need to review more!
