Bols Vodka
- Client: Unicom Bols
- Category: spirits
- Project Type: NPD
- Service: brand packaging 3D and graphics
The birth of Bols Vodka. We created the brand design of this Bola Vodka brand
from it’s inspection in 1997, suggesting to consumers the highest quality, centuries-old tradition and master craftsmanship distillation through a sophisticated form of label design with extended coats of arms and slim bottles with massive rounded shoulders.
Bols Group, the largest producer of liqueurs, planned to enter the Polish market with this new product – vodka aimed at the premium audience segment. Up to this point, Bols did not have pure vodka within its product portfolio.
Bols Vodka’s undeniable success to achieve market leadership in a few years
was one of the most effective marketing activities over the last two decades.
NOTE: our portfolio in the alcoholic beverages category consist of 50+ casesstudies. Contact us directly if you need to review more!
