After redesigning Sidolux umbrella brand and packaging, we were invited to take the next step in the brand’s transformation. The challenge was to create a new eco-friendly product line that would stand out in a fast-growing yet crowded category of sustainable cleaning products. Unlike many competitors relying on lifestyle-driven cues, Sidolux Eco needed a design language rooted in trust, safety, and transparency. We developed a modern visual identity that communicates clean formulas and effectiveness while remaining distinct on the shelf. The design uses a clear color and sensory code inspired by water, lightness, freshness, and natural scents. Benefits and ingredients are presented with clarity, avoiding unnecessary clutter. The product labels were made entirely from sugarcane-based material, further emphasising their eco-friendly nature. As a result, Sidolux Eco feels like a natural brand extension while establishing its own unique personality. This strategic approach ensures that the line is both recognisable within the Sidolux family and differentiated in its category. Sidolux Eco brings innovation and freshness to the market, proving that a well-designed sub-brand can inspire confidence and loyalty.