Raffaello holds a unique place in the Ferrero world – a praline without chocolate, defined by lightness, delicacy, and its iconic white-and-red universe. Our task was to refresh this classic while preserving its unmistakable equities of purity, femininity, and refined detail. We enhanced the brand’s visual assets, adding depth and modernity to ensure stronger shelf presence across Europe. Beyond design, the challenge was to keep Raffaello’s emotional promise intact – a symbol of care and sophisticated gifting. The new identity elevates the brand codes into a contemporary yet timeless expression, resonating with loyal fans and new generations alike. Strategically tailored packs for key markets – from Germany to Poland and Russia – further strengthen the gifting culture so central to Raffaello. By uniting design precision with brand emotion, we created an identity that is instantly recognisable, relevant, and beautifully memorable.
