Client: Brau Union
Country: Austria, EU
Zipfer is the leading beer brand within Austrian portfolio of Brau Union. The brand image was inconsistent in many aspects. On one side there is a long tradition going back to 1858, on the other – aspirations for being a very modern brand in the local Austrian market. For the purpose of export markets we created a unique shape of the bottle and labels. The project won prestigious The Best Beverage at Pubblicità Italia Design Award in 2003. Zipfer export variant is available mainly in Russia and in the EU. In addition, balancing between modernity and tradition, we brought up to date Zipfer’s entire brand identification and its label graphics for local products.