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Ursus Premium

Client: Ursus Breweries (SABMiller)

Year: 2013

Country: Romania


Alcoholic Beverages


This is a limited edition pack range for the most contemporary beer of Romania and one of the category leaders. The graphics shows various faces of the bear that is both the Ursus brand icon and the national symbol of Romania. Illustrations styles – well recognised by Romanian consumers – are inspired by local art specific to this country, its culture and heritage.


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