Beverages, Hot & Cold Drinks
SiebertHead made comprehensive changes to Tymbark’s brand image creating a visual basis for the company’s new brand communication strategy in Central Europe (CEE).
The previous design – visually outdated and xenophobic – did not reflect the actual quality of the products. It did not communicate key brand benefits, neither on a rational nor emotional level. Through packaging graphics we improved navigation between different product options. Through displaying the fruit in a more visible way we introduced more tastefulness and achieved higher product legibility on the shelf.