Back to portfolio


Client: Maspex

Year: 2009-2010

Country: Poland


Beverages, Hot & Cold Drinks


SiebertHead made comprehensive changes to Tymbark’s brand image creating a visual basis for the company’s new brand communication strategy in Central Europe (CEE).

The previous design – visually outdated and xenophobic – did not reflect the actual quality of the products. It did not communicate key brand benefits, neither on a rational nor emotional level. Through packaging graphics we improved navigation between different product options. Through displaying the fruit in a more visible way we introduced more tastefulness and achieved higher product legibility on the shelf.


Warning: Use of undefined constant en - assumed 'en' (this will throw an Error in a future version of PHP) in /home/siebert/public_html/ on line 215