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Orbit White

Client: Wrigley Poland

Year: 2009

Country: Poland


Food & Confectionary


Wrigley separated one of its Orbit subbrands, White, from the large and homogeneous Orbit product portfolio, which is the largest chewing gum brand in CEE markets. The new design refers directly to aesthetics and sensitivity relevant to the target group, women. The new design integrates oral health with attributes of beauty in line with current socio-cultural trends.


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