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Client: Philip Morris International

Year: 2007

Country: Turkey




SiebertHead introduced the Next brand to the Turkish market. Respecting specificities of the local market, our design uses different color code than usually used in Next international standards – a metallic finish gives the packaging more prestige. An important part of creating Next competitive advantage is the use of a new generation filter. At SiebertHead we developed the name and logo defininig a new technology – “Filtech”.


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