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Year: 2014

Country: Poland


Food & Confectionary


Mr Snack returns as a monster!
Successful kids brand revolution.

We have created unique branding of clumsy black monster for Mr Snacki brand. The monster is main branding element to drag kids attention. It plays the role of the umbrella branding in order to secure coherency of the portfolio. We have given funny names e.g. toothy or googler to product variants to express particular extruder shape. The monster makes various faces and plays with the product. The hero is both scary and funny and this is what children like the most!


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