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Lech Free

Client: KPSA (SABMiller)

Year: 2015

Country: Poland


Alcoholic Beverages


Revolutionary graphic re-design for Lech Free, alcohol-free beer, under the Lech umbrella (one of the leaders of the Polish beer market). The new graphics follow the developing consumer trend of the need for light refreshment (preference) with no social and legal limits as provided by real alcoholic drinks.


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