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Jacobs + On-the-Go Cafe

Client: Kraft Foods

Year: 2010

Country: Poland


Beverages, Hot & Cold Drinks


SiebertHead created the new identity for a café chain, “W Biegu Café by Jacobs Krönung”. The new design strikes with its power and clarity. The uniqueness of the new logo is based on a modern, modular combination of the two brands in one world of love for coffee. Intense tones of green, brown and red softly pass from module to module within the logo. They symbolise the coffee aroma as well as the multidimensional nature of human relationships.

The new visual identity for “W Biegu Café by Jacobs Krönung” was a revolutionary change in the Polish coffee market. It was a result of our unique integrated design process™ where we combined branding, packaging graphics, design and interior architecture as integrated parts of the overall brand visual identity.


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