Holsten International
Client: Carlsberg Breweries, Dania
Year: 2004
Country: The whole world
Category:
Alcoholic Beverages
Description
SiebertHead modernised the identity for export brand, Holsten, with the aim to have a stronger image differentiation from other brands within product the portfolio, such as Carlsberg and Tuborg.
German heritage of the brand is highlighted with a new brand icon and the whole identity became more masculine and confident in its character.
The project included other elements of brand identity beyond packaging design.
Similar
ADVOCAAT
new bottle structure and identity re-juvenation
Brau Union Kingsize PET
multi-market project of PET bottle structures for the CEE region
Green Mill Cider
new brand naming and identity for SABMiller
Tyskie vintage
new product creation – both bottle structure and its graphics
Specjal
brand re-juvenation for the Baltic coast local beer brand
Lech Free
brand new graphics for alcohol-free beer range
