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Dunhill Core

Client: BAT

Year: 2001

Country: The whole world




A global scale re-design. This project is based on the minimalist D-Button icon embossed in silver, strongly contrasting with highly intense metallic colours of the packaging background. Dunhill’s design surprises with unpretentious elegance. It is a tribute to the highest quality tobacco and the summit of technical possibilities of modern printing.

In the tobacco industry, packaging has become the primary carrier of communication with consumers. Hence the excellence of brand design solutions is crucial for the impact of sales.


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