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Client: Danone

Year: 2013

Country: Poland


Food & Confectionary


A comprehensive re-branding project for one of the most valuable Danone brands in Europe. The extensive scope of the project covered: an in-store design audit and brand stripping analysis, Syncretics™ strategic workshop, branding and design graphics for labels, structural design (3D) for packaging shapes, portfolio management elements and the NPD concepts ideation based on future fmcg trends. The project resulted with portfolio rationalisation, determined the dominant role of the new brand icon, improved brand and product on-shelf standout and allowed for new product launches e.g. Danio XXL, Danio Extra and LEP’s (limited editions).

Approximately 25% of the allocated project budget was saved thanks to excellent client-agency understanding and high speed decision-making process with no harm to the final results in any of the fields that were improved: merchandising, aesthetics, quality of packaging artwork and communication content.


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