Danio Summer Edition
Food & Confectionary
The essence of the design concept is to keep the theme of escape, however, the story is placed in the summer scenery. Therefore Small Hunger creature is running away in flip-flops and lifebuoy by the beach. Light fruity flavours are only rational justification of the runaway.
Danio is one of the most valuable Danone brands in Europe. For over 10 years of the brand communication a runaway of the Little Hunger creature symbolises the way consumer gets rid of one’s hunger with Danio creamy cheese.