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Cheetos extruders

Client: Pepsico / Frito Lay

Year: 2014

Country: Poland


Food & Confectionary


Instead of the common XXL flash for big pack formats, we have created a family fun story around the Cheetos brand to communicate product sharing in a more emotional way and to align the packaging graphics with Cheetos’ new communication platform. The flavours and product demo are also much more exposed – in comparison with the core Cheetos offer, to give extra impression of fullfilness.


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