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Bryza washing powders

Client: Reckitt Benckiser

Year: 2013

Country: Poland


Pharma, Chemistry & Cosmetics


Logo and branding rejuvenation following the creation of a new communication platform. We improved product navigation in a cluttered environment of ‘crumpled’ packs. In addition we have an overall quality perception upgrade for the range of a dozen variants in order to catch up with the premiumisation of the mainstream category. There is also a new product design for a co-branded offer with Vanish. Bryza is the leading detergent brand in the mainstream segment of the Polish market.


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