Brau Union Kingsize PET
Client: Brau Union, Austria
Country: Central Europe
A unique series of PET bottle designs for some local brands within Central & Eastern Europe (CEE), i.e. Bulgaria, Romania and Macedonia, which belong to the Brau Union portfolio.
Each of the PET bottles, in addition to relevant standards of ergonomics and restrictive labeling rules, support the umbrella brand providing an additional offer for the new model of beer consumption habits.
Despite consumers’ general reluctance to PET plastic bottles these designs add aspirational and modern character to traditional beer brands through the use of forms such as long-neck and attractive engraving on plastic surfaces.