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Client: Animex (Smithfield)

Year: 2013

Country: Poland


Food & Confectionary


Premiumisation of the no.1 sausage brand. Our Design Audit™ made strategic input into the client’s total merchandising system in modern trade and shifted key design results on exposition efficiency. Design concept creation for a single-portion offer included name generation: Berlinki Duo. The project has included brand logotype restyling and the re-design of both primary and secondary packaging.


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