we make your brands more immune to retail competition
we fulfil your product innovation funnel smartly
we make your brands healthier in every shop environment
we create FMCG product innovations faster
we make your brands more immune to retail competition
we fulfil your product innovation funnel smartly
we make your brands healthier in every shop environment
we create FMCG product innovations faster
How do we do it?

Diagnostics

Discover our 7 brand investigation tools that are cutting-edge solutions in retail performance analysis. See our Diagnostics for Brand Growth:

Design Audit ™

evaluates a category in-store exposition and brand packaging from the customer’s perspective. It helps assess the current situation of your products’ portfolio – it identifies strengths and weaknesses of branding and packaging design. This merciless audit delivers thorough analysis of your product’s in-shop brand standout.

No research company can provide more accurate results than Design Audit™. The tool converts visible and concealed exposure issues into a specific corrective plan, taking into consideration category management, trade marketing and brand communication.
Want to now more?
Contact us!

NPD Ideation ™

is the tool that outsources your company’s product innovations. It helps create the innovation funnel, providing fresh and insightful new product ideas. The service is based on our own unique methodology, applicable to all FMCG categories and most of the markets.

It accelerates the joint efforts of the Marketing, Trade, Insights, Supply Chain and R&D teams and facilitates a coherent new product proposition, avoiding the traditional, linear processes. Ask us about the Wow Factor!
Want to now more?
Contact us!

Syncretics ™ Workshop

is a strategic workshop designed to create uniform solutions. It eliminates the “I-wasn’t-there” mindset. The tool makes it possible to combine contradictory beliefs and develop a joint plan, disregarding the classic, linear methods.
Want to now more?
Contact us!

Shopper Inspector ™

brings together qualitative assessment of the difficult to measure promotional expositions features, in-shop stands, secondary packaging and all other in-retail brand activations. Our experts assess and quantify in-shop expositions according to the 6 Core Effectiveness Factors.
Want to now more?
Contact us!

Design Talks ™

is a modular seminar on the role of the design in a marketing mix. It inspires brand owners to innovate their products and helps create more efficient packaging design projects. The tool discloses design tricks to non-designers and teaches clients how to demand more from agencies. Design Talks™ requires zero theory, it's all pure practise.
Want to now more?
Contact us!

Visual Planning™

focuses on brand architecture, re‑positioning and restructuring of assortment. It helps stakeholders reach an agreement through visualisation of their assumptions and conceptions regarding the product portfolio structure, especially the taxonomy of subsegments and product variants.

Visual Planning™ improves the efficiency of complex portfolio management and provides a strategic “helicopter view” on the current and future product ranges.
Want to now more?
Contact us!

Opportunity Mapping ™

focuses on developing future assortments basing on global consumer trends. It delivers a road map for long-term brand development and delves into the areas that are typically under the marketers’ and CEO’s radars, but also aims far beyond...

It helps materialise, visualise, structure and plan initial visions and create a product portfolio strategy, using the techniques comprehensive to employees from different departments and specialists from various fields.
Want to now more?
Contact us!

Knowledge

The true quality comes from experience and ethics. Our company was founded in London, in 1972, and as such is the longest operating branding agency in Europe. Our KPIs are the proof of our high standards. They confirm our steady and outstanding performance. That is why we are a pitch-free zone. 

Work

We create smart design that evokes high purchase intent. Our propositions definitely win over competitors’ designs in terms of on-shelf standout. We push brands to sales growth by all manner and means.

See few examples here. Need more? Contact us directly to select more from few thousands of projects completed so far. 

Design Services

Our design services offer strategic focus on 360-degree packaging challenges. We investigate your supply chain inside out. We don’t deliver empty brand vision promises, or “strategy bullshit”. We only provide down-to-earth and effective solutions, supported by our Integrated DesignTM approach. Follow our forward-thinking attitude, arm in arm with the CEO and senior brand owners. How could we help your brand? 

Locations

We have worked on dozens of markets on 3 continents: from South Africa and Congo, through the Middle East, to the independent post-Soviet countries, the economically-advanced Western Europe states and the ever-growing markets of Central Europe.

Our intellectual and operational agility can cost-efficiently turn brand and packaging design into commercial success on any market. 

Sustainability

Together with our Greenovation™ Centre in Germany we help brands go through eco‑transformation and reach a sustainable packaging supply chain. We can’t promise you the “hurrah” effect, instead we deliver the uber‑rational and technically-responsible adaptations, focusing on a thorough overall view. How we could help your brand? 

Knowledge
1 +

years

of branding and retail experience
1 +

branded packaging

we have created
1 +

markets

our projects have been launched on
1 +

brands

international and local brands we have been working for
We are here
Founded in London in 1972, we are global creative partner at Gundlach Holding, a sustainable packaging services group, established in Germany 175 years ago.
Founded in London in 1972, we are global creative partner at Gundlach Holding, a sustainable packaging services group, established in Germany 175 years ago.
Warsaw

is where we run our operations from

London

is where we were founded in 1972

Dubai

is where we have client service and production allies

Bielefeld

is where we located our sustainability centre

Zurich

is where we cooperate with a sales partner

Our diagnostics for brand growth
Want to know more?
Contact us!

Design AuditTM

evaluates a category in-store exposition and brand packaging from the customer’s perspective. It helps assess the current situation of your products’ portfolio – it identifies strengths and weaknesses of branding and packaging design. This merciless audit delivers thorough analysis of your product’s in-shop brand standout.

No research company can provide more accurate results than Design Audit™. The tool converts visible and concealed exposure issues into a specific corrective plan, taking into consideration category management, trade marketing and brand communication.
Want to know more?
Contact us!

NPD IdeationTM

is the tool that outsources your company’s product innovations. It helps create the innovation funnel, providing fresh and insightful new product ideas. The service is based on our own unique methodology, applicable to all FMCG categories and most of the markets.

It accelerates the joint efforts of the Marketing, Trade, Insights, Supply Chain and R&D teams and facilitates a coherent new product proposition, avoiding the traditional, linear processes. Ask us about the Wow Factor!
Want to know more?
Contact us!

SyncreticsTM Workshop

is a strategic workshop designed to create uniform solutions. It eliminates the “I-wasn’t-there” mindset. The tool makes it possible to combine contradictory beliefs and develop a joint plan, disregarding the classic, linear methods.
Want to know more?
Contact us!

Shopper InspectorTM

brings together qualitative assessment of the difficult to measure promotional expositions features, in-shop stands, secondary packaging and all other in-retail brand activations. Our experts assess and quantify in-shop expositions according to the 6 Core Effectiveness Factors.
Want to know more?
Contact us!

Design TalksTM

is a modular seminar on the role of the design in a marketing mix. It inspires brand owners to innovate their products and helps create more efficient packaging design projects. The tool discloses design tricks to non-designers and teaches clients how to demand more from agencies. Design Talks™ requires zero theory, it's all pure practise.
Want to know more?
Contact us!

Visual PlanningTM

focuses on brand architecture, re‑positioning and restructuring of assortment. It helps stakeholders reach an agreement through visualisation of their assumptions and conceptions regarding the product portfolio structure, especially the taxonomy of subsegments and product variants.

Visual Planning™ improves the efficiency of complex portfolio management and provides a strategic “helicopter view” on the current and future product ranges.
Want to know more?
Contact us!

Opportunity MappingTM

focuses on developing future assortments basing on global consumer trends. It delivers a road map for long-term brand development and delves into the areas that are typically under the marketers’ and CEO’s radars, but also aims far beyond...

It helps materialise, visualise, structure and plan initial visions and create a product portfolio strategy, using the techniques comprehensive to employees from different departments and specialists from various fields.
Want to know more?
Contact us!
Work
Brands
Contact Us
Slawek Kluziak
(스와벡 클루쟉)
CEO | Global Branding Director
Krzysztof Przykorski
(크쉬스토프 프쉬코르스키)
Chief Operating Officer

Agencja brandingowa Warszawa

Kreacja marki to ciągłe podejmowanie działań budujących emocjonalną więź konsumenta z produktem/usługą, nieustanne opowiadanie historii (obrazem, słowem, zapachem i dźwiękiem), które obiecują odbiorcy korzyści w taki sposób, że konsument wierzy, iż dana marka nie ma substytutu czyli jest jedyna w swoim rodzaju. Branding, często określany jako design marki, jest pojęciem węższym niż całościowa kreacja marki. W SiebertHead tworzymy branding stosując metodę Integrated Design™. Jest to kompleksowe podejście do brandingu 360 stopni; łączy identyfikację marki, grafikę opakowań, wzornictwo 3D, nazewnictwo, a nawet architekturę miejsc sprzedaży i zarządzanie kategorią, w całościowy branding bazujący na doświadczeniu i zaangażowaniu konsumenta (user brand experience). Istotą kompleksowego podejścia w metodzie Integrated Design™ jest po pierwsze siła perswazji designu (spójna i niezależna od nośnika), po drugie modułowość, czyli swoboda w doborze nośników off-line/on-line, a finalnie optymalizacja budżetu i narzędzi komunikacji wizualnej. Wierzymy głęboko, że kreacja marki i design marki wymagają elastycznego podejścia do nośników a restrykcyjnego podejścia do wartości marki, które mają być komunikowane.

Branding i kreacja marki

Tam gdzie kreacja marki ma znaczenie strategiczne tj. istotnie wpływa na budowanie przewagi konkurencyjne, tam niezbędne są umiejętności doświadczonej agencji brandingowej. SiebertHead posiada szeroką i unikalną kombinację umiejętności. Doświadczenie naszego zespołu jest kluczowe. Pracujemy na 3 kontynentach, nasz design marki dociera na więcej niż 25 rynków krajowych. Czerpiemy z antropologii kultury, psycholingwistyki, designu, neurologii, behawioryzmu konsumenta, architektury, shopper marketingu i zarządzania strategicznego. Jak możemy pomóc Twojej marce? Poznaj nasze usługi i skontaktuj się z nami bezpośrednio. Usługi: Analiza strategiczna marki, projektowanie opakowań, tworzenie nazw marek, design audit , rebranding, pack design, design talks, category management, packaging innovations, tobacco pack design. Newsy:  6 największych błędów w briefie kreatywnym na design opakowań. Skuteczny brief kreatywny. Innowacje produktowe.