Back to the news 15-10-2020

K2 Premiumisation

What a brand growth! From 200 to 1.500 SKU’s in 10 years! From 3 up to 12 categories. From few markets into 80+ countries distribution. This is brief story of the K2 brand – local hero in car detailing chemistry segment.

We love local brands. We love loyal brands. SiebertHead created total brand identity a decade ago that boosted K2 sales. Today we are proud to introduce new K2 premium assortment for luxury segment.

Mr Jeremy Clarkson and Mr Richard Hammond of Top Gear would be proud as we are enormously proud of SiebertHead new design.

Car waxes and washes, brake fluids, engine oils, polishes, air fresheners and all detailing stuff that your car interior and exterior would love, is under K2 umbrella brand. Both B2C and B2B assortment.

Good luck K2!

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