Client: Wrigley Poland
Food & Confectionary
We turned a generic, mass-produced packaging for Wrigley group into an everyday gadget on the Polish market. The conceptual work was preceded by an analysis of existing consumer trends and in our design we used motif’s of current styles in order to maximise the packaging attractiveness. The tubes were occasional packaging created in order to stimulate the sales. Orbit is the undisputed global leader in the chewing gum market.