Client: Carlsberg Breweries, Dania
Country: The whole world
SiebertHead modernised the identity for export brand, Holsten, with the aim to have a stronger image differentiation from other brands within product the portfolio, such as Carlsberg and Tuborg.
German heritage of the brand is highlighted with a new brand icon and the whole identity became more masculine and confident in its character.
The project included other elements of brand identity beyond packaging design.