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Dunhill Mist & Frost

Client: BAT Korea

Year: 2003

Country: South Korea

Category: 

Tobacco

Description

The impressive visualisation of menthol refreshment and names created by SiebertHead, “Mist” and “Frost”, became the key factor of market success in Dunhill’s menthol offer. The growth dynamics and total sales level exceeded all initial predictions and expectations of the manufacturer (confidential data).

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