Argo is a Polish confectionery producer entering a new stage of growth with a bold and contemporary brand identity. The previous logotype, featuring a lollipop, no longer represented the company’s ambitions or the diversity of its portfolio. We created a fresh and flexible identity system that builds credibility both in Poland and on international markets.
At its heart lies a strong wordmark with a distinctive star-shaped “A”, paired with the new tagline Discover Sweet Adventures. This line reflects Argo’s inventive spirit and the joyful, pleasure-driven world of confectionery. The visual system is vibrant, dynamic, and versatile – working seamlessly in full-colour executions as well as simplified 2–3 colour applications.
More than just a redesign, this new identity is a strategic tool for growth. It elevates Argo into a modern, globally competitive brand while staying true to its essence: fun, openness, and imagination. With this transformation, Argo becomes not only a producer of sweets but also a creator of delightful experiences.
