Ursus

Ursus, meaning ‘Bear’, is the symbol of this famous Romanian beer brand. For it’s 135th anniversary, SiebertHead was tasked with creating a celebratory graphic and limited edition packaging (LEP) design.

The chosen route for the LEP, shows the bear depicted in 4 different formats and illustration styles, reinforcing the brand icon to consumers.    

 

   

 

 

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