Judi Foods (Libya & Middle East) - all packs have Arabic language on one side and English on the other
The previous packs
‘ The Judi Nectar range for Libya as been updated with a new brand identity that centralises the logo and the ‘splash’ within a holding device and a juice droplet about to drop from it’. This new identity will then go on to be an integral yet flexible mark to be used within the other ranges.
Product descriptors have also been centralised and the hierarchy of communication, more organised.
‘The Nectar range’:
‘ A new side panel design was created to better tell the product story and to project the natural, nutritional and fresh values of the product. The product story and photography was created by SiebertHead’
2. Judi Speciality Drinks
A new range of premium specialty drinks were launched for which we also created the design. The updated new brand identity has been modified by removing the droplet and adding a gold surround and gold banner carrying the copy ‘speciality choice.
Whilst each of these drinks is premium in their product combination, some have been specifically created for consumption during Ramadan.
Here again a new side panel design was created to better tell the product story and to project the natural, nutritional and fresh values of the product. The multi vitamin variant focused more on the vitamin aspect. A different product story and photography was created for each variant by SiebertHead
Judi decided to specifically target the children’s market and SiebertHead was tasked with establishing a children’s character who would be the brand’s spokesperson and point of interest.
‘Moudi’ was created and selected from a vast number of ideas as the ideal spokesperson with universal appeal. His clothing, facial expression and colours were carefully selected to suit the Libyan market.
The full cream milks come in different shapes and sizes to suit all needs. The brand identity has been moved to the left corner and angled to compliment the movement and dynamism of the graphics.
The Moudi logo is also fun and characterful and has little touches of the lion within the typography.
Moudi flavoured milk drinks were also created to tap into a growing market. These packs are all colour coded to help with differentiation. The ‘rich in vitamins….’ statement, has been placed into an adapted version of the Judi ‘splash’, to add more fun to the overall projection.
4. Moudi Fruit Drinks
Available in 200ml carton sizes, a range of fruit juice drinks was also created. Like the flavoured milks, we have a here a fun and colourful range of products that project refreshment and nutrition.